Hip Hop Business: Jay-Z And Steve Stoute Ad Agency
Jay-Z has been elected chairman of Translation Advertising, a new advertising agency that is part of Translation Consultation and Brand Imaging owned by Steve Stoute.
Stoute and Jay-Z together own 51% of the company, and the other 49% is owned by Translation’s parent company, the Interpublic Group.
Jay-Z will help direct the agency’s efforts to connect advertisers to a newer, younger, demographic according to The New York Times.
“As an artist, you make music,” Jay-Z told The New York Times. “And if you see people who don’t know how to market your music, you get involved in it.”
Jay stay getting that money, he is great role model for young kids all over. I like how he tries to capitalize in many different areas. That’s actually the key to reaching that billion he’s always talking about.
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